The Influence of Social Media on Management Accounting

Abstract

This study investigates the influence of social media on management accounting practices in Brazil. Through a mixed-methods approach, the research analyzes how social media platforms impact communication, stakeholder engagement, and decision-making processes in organizations. Findings reveal that social media enhances transparency and facilitates real-time feedback from stakeholders. However, challenges related to information overload and data accuracy are also discussed. The research provides recommendations for integrating social media into management accounting practices while ensuring data integrity. This study contributes to the understanding of the role of social media in shaping modern management accounting.